Doha, Qatar: Qatar Tourism has received three awards at the MENA Digital Awards for its efforts to modernise digital assets and launch innovative, personalised, and data-driven experiences.
The MENA Digital Awards aims to promote digital innovation and media in the MENA region. At the event, Qatar Tourism was awarded Best Web Platform, Best Application (Mobile/Tablet), and Best Use of Digital in the Travel, Sport, and Entertainment Sector.
The Best Web Platform award recognises Qatar Tourism’s Visit Qatar websites for its quality, UX approach, technology, degree of customisation, multi-platform adaptation, utility, and more. The Best Application (Mobile/Tablet) award highlights the original and innovative approach showcased by Qatar Tourism’s Visit Qatar mobile application. Last, the Best Use of Digital in the Travel, Sport, and Entertainment Sector award demonstrates Qatar Tourism’s effectiveness in using digital platforms and channels to deliver a holistic brand experience.
Sheikha Noor Abdulla Al-Thani, Acting Head of Tourism Events and Festivals Organising Section at Qatar Tourism, said: “We are delighted to have won three awards at the MENA Digital Awards recognising our digital transformation efforts. As part of our long-term strategy to position Qatar as a leading, world-class tourist destination, we are focused on creating innovative and curated travel experiences for our guests. Our website and app prioritise user-centricity and deliver personalised recommendations for travellers to create itineraries that can suit their every preference while in Qatar.”
The Visit Qatar mobile application presents the destination in innovative formats such as 360-degree videos, while offering data-driven, catalogued and inspirational experiences for its users. The Visit Qatar website and mobile application are available in eight languages: English, French, Italian, Arabic, German, Turkish and Spanish, and Mandarin.
Personalising and tailoring content based on user preferences has helped Qatar Tourism deliver more targeted, timely, and customised communications to travellers, in line with its 2030 Tourism Strategy.
Source : ThePeninsula
